Every day, online marketing examples from experts flood our inboxes. How do we know which ones to follow? Which ones are realistic business solutions? Here, we’ll dive into seven actual reality-based online marketing examples, from online marketers who are creating successful businesses right now.
Email: One of the most popular online marketing examples, online marketers use email marketing to promote their products or services to targeted leads. A smart online marketer will create a custom email campaign that makes use of both traditional and social media networks. For instance, they may launch a combined SEO/advertising campaign using an auto-responder and email distribution services such as Mailchimp and Get Response. They may also use an opt-in list to send targeted content to their subscribers. If you’re not sending direct email messages to your leads, you’re missing out on a very important online marketing opportunity.
Banner Ads: Pay-per-click ads and banner ads are also very popular marketing strategies. These ads often appear in the top half of the organic search results, with highly relevant search engine results that draw attention to them. Most successful companies rely on carefully targeting their ads so they appear only to targeted audiences and in appropriate locations.
SEO Strategy: Online SEO is one of the most cost-effective online marketing strategies available today. SEO strategy requires buying keyword phrases from reputable sources, optimizing those phrases for specific search terms, and then repeating the process over for years. Online marketing allows marketers to adopt different strategies for each niche. For example, there are niche-specific article writing strategies, video creation strategies, link building strategies, blog posting strategies, PPC Strategies, social media marketing strategies, etc. A good SEO company will work closely with you to determine the best approach for your business based on your current products and services. As an added benefit, online marketing allows you to test different approaches before investing in full-scale implementation.
Social Media Marketing: In addition to the advantages listed above, social media marketing can provide a number of benefits, depending on the type of market you are attempting to enter. Social media marketing allows you to create unique content for your followers to engage with, and it provides the chance to build relationships with potential customers and present your products in a new light. With these strategies, you can also share sales messages with followers and encourage them to pass these messages along to friends. In addition, social media marketing allows you to target keywords associated with your products and services, allowing you to drive qualified leads to your web design business.
Internet Marketing: Online internet marketing allows you to reach a highly targeted audience in addition to creating long-term revenue. When done correctly, internet marketing can greatly increase your sales while decreasing your marketing costs. The most effective methods include search engine optimization, pay-per-click advertising, viral marketing and email marketing. The success of these internet marketing strategies depends on having a properly optimized website that appeals to a specific audience and has the ability to be presented in a way that is most appealing to this audience.
Online Press Releases: Writing and distributing online press releases is one of the most effective internet marketing strategies. These strategies allow you to create valuable backlinks to your website and gain exposure to your clients and customers. The key to successful press release writing is writing to a general audience and providing the correct information in a simple, yet informative format. You also want to ensure that you use catchy words and provide enough information to engage your readers. Once you have your readers’ attention, it is important to follow through with your statements by taking appropriate action such as providing a link to your website.
Banner Ads and Home Base Ads: Both of these online marketing strategies allow you to reach a highly targeted audience. Although these two strategies require you to spend money upfront, they can provide you with the best return on investment because they are more likely to convert than other less expensive online marketing tactics. Banner ads and home base add both cost you money upfront, but because they are targeted and are delivered to your specific audience, they will have a higher conversion rate than less targeted advertisements.